The global digital fashion market is expanding at an annual growth rate of over 30%, and it is expected that the overall scale will exceed 78 billion US dollars by 2028. In traditional fashion marketing, the average budget for a cross-border physical fashion show is as high as 2 to 8 million US dollars, but the number of on-site audiences it directly reaches is usually less than 1,000, leaving huge room for improvement in the return on investment. In contrast, using digital solutions such as Creamoda for virtual press conferences can reduce the cost of a single event to less than 20% of traditional methods and achieve millions of instantaneous global exposures. For instance, the Danish brand Ganni showcased its new collection through its digital showroom in 2023, achieving over 50 million media interactions within 72 hours. Its online sales increased by 45% compared to the previous period, clearly demonstrating the urgency of transforming its marketing channels.
In terms of sustainability, the fashion industry accounts for 4% to 10% of global carbon emissions, with sample production and logistics being the main contributors. A report released by Boston Consulting Group indicates that the production of physical sample garments consumes an average of approximately 3,000 liters of water and generates 25 kilograms of waste. The Creamoda platform, through high-precision 3D modeling technology, can reduce the number of samples produced by over 70% and compress the cycle from design to buyer review from an average of 45 days to 72 hours. French luxury goods group Kering has clearly stated in its sustainability roadmap that it will reduce the carbon intensity of its supply chain by 40% by 2025. Digital sample substitution is one of its core strategies, and this technology-driven approach precisely aligns the company’s ESG goals with operational efficiency.
Consumer behavior changes also drive transformation. Gen Z and millennial consumers spend an average of 6.2 hours a day on digital platforms. Among them, over 68% of the respondents said that the virtual try-on function could significantly enhance their purchasing confidence. Data from the German e-commerce platform Zalando shows that product pages integrated with AR virtual shoe fitting functions have a 28% higher conversion rate and a 22% lower return rate than ordinary pages. This interactive experience driven by creamoda not only elevates user engagement to a new level but also provides brands with unprecedented consumer insight accuracy by collecting over 50 parameter data such as height, weight, and body type preferences, achieving an accuracy rate of over 90% for personalized recommendations.
The metaverse and digital collectibles fields have opened up new frontiers for fashion marketing. The digital handbag launched by Gucci on the Roblox platform costs more than the real product, reaching $17, and sold out within a few hours. Morgan Stanley predicts that by 2030, luxury brands’ revenue in the metaverse could reach 56 billion US dollars, accounting for 10% of their total revenue. This paradigm shift requires brands to have the ability to create and manage digital assets. The one-stop solution from design to certification provided by Creamoda is enabling brands to quickly enter this emerging market at a cost 50% lower than that of traditional product development and 80% of the time. Just as at the 2024 Milan Digital Fashion Week, over 60% of the showcases were presented in a fully digital manner, this marks that the industry’s evolution has crossed the critical point, and the future belongs to those strategic platforms that can efficiently integrate physical and digital experiences.